On-page SEO for ecommerce collections, products and guides
Titles, copy, headings and internal links for collection, product and guide pages.
On-page SEO decides which of your pages should target which search, then makes each page worth ranking. For stores that usually means collection pages first, because they match category searches such as "women's trail running shoes", then product pages, then buying guides.
We map one main query to each page, rewrite titles and headings, add copy that answers what a buyer asks before purchase (sizing, materials, compatibility, shipping, returns), and fix internal links so collections pass authority to best sellers. We do not set word counts. A page is finished when it answers the question.
Who this is for
Stores whose collection and product pages are indexed but not ranking, pages with supplier copy, and stores where several pages compete for the same search.
What you get
- A keyword-to-page map
- Rewritten titles, meta descriptions and headings
- Collection and product page copy
- An internal linking plan
- Content briefs for buying guides
How it works
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1
Map searches to pages
We assign one main search to each page and fix pages that compete with each other.
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2
Rewrite the essentials
Titles, headings, meta descriptions and on-page copy, based on real product facts and customer questions.
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3
Fix internal links
Collections link to best sellers, guides link to products, and important pages are reachable in few clicks.
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4
Review and iterate
We check rankings and clicks by page and revise pages that underperform.
What we need from you
- Product facts and specifications
- Customer service questions
- Edit access to your store or a developer
What we do not do
- Set word-count targets
- Publish copy you have not approved
- Rewrite pages that already perform
On-page SEO questions
Either. We can write collection and product copy from your product data, or produce briefs for your team. Every page is checked against your facts before it goes live.
It depends on page complexity and your catalog. We start with the pages that matter most for revenue and agree a monthly volume in the proposal.
Changing a title can shift rankings in either direction, so we do not rewrite pages that rank well without a reason. We change underperforming pages first and track the effect.
More answers are in the full FAQ.
Want this for your store?
Send your store URL and we will say whether this service fits.
Request a free audit